Marketing research : text and cases / by Harper W. Boyd and Ralph Westfall.

By: Contributor(s): Material type: TextTextPublication details: Illinois : Irwin, c1972.Edition: 3rd edDescription: xv, 813 p. : illSubject(s): LOC classification:
  • HF5415.2 .B65
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Item type Current library Call number Copy number Status Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.2.B65 1972 (Browse shelf(Opens below)) c.2 Available BK023967
General Collection item General Collection item Nairobi Campus Store HF5415.2.B65 1972 (Browse shelf(Opens below)) Weeded BK032790

Includes bibliographical references and index.

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