Marketing : The one-semester introduction / by Geoff Lancaster and Paul Reynolds.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth, c2002.Description: v, 436 p. : illISBN:
  • 0750643811
Subject(s): LOC classification:
  • HF5415 .L2627
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Store HF5415.L2627 (Browse shelf(Opens below)) c.2 Weeded BK028255
Book Book Nairobi Campus Processing Center HF5415.L2627 (Browse shelf(Opens below)) c. Lost and Paid For (cash) Not for loan BK032813
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HF5412.122.L68 2004 Services marketing : HF5415.F59 Marketing cases / HF5415.G87 How to get into marketing and PR / HF5415.L2627 Marketing : HF5415.P7 1991 Marketing concepts and strategies : HF5415.P75 2005 Principles of marketing / HF5415.13.K64 2003 Marketing management /

Includes bibliographical references and index.

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