The marketing research process : a managerial approach to purchasing relevant information for decision making / [by] Keith K. Cox and Ben M. Enis.

By: Contributor(s): Material type: TextTextPublication details: Pacific Palisades, Calif. : Goodyear Pub. Co., c[1972]Description: xiv, 622 p. : illus. ; 25 cmISBN:
  • 0876205449
Subject(s): DDC classification:
  • 658.8/3
LOC classification:
  • HF5415.2 .C649 HF5415.2 .C69
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Store HF5415.2.C69 (Browse shelf(Opens below)) c. Weeded BK032844

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