The marketing research process : a managerial approach to purchasing relevant information for decision making / [by] Keith K. Cox and Ben M. Enis.
Material type: TextPublication details: Pacific Palisades, Calif. : Goodyear Pub. Co., c[1972]Description: xiv, 622 p. : illus. ; 25 cmISBN:- 0876205449
- 658.8/3
- HF5415.2 .C649 HF5415.2 .C69
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
General Collection item | Nairobi Campus Store | HF5415.2.C69 (Browse shelf(Opens below)) | c. | Weeded | BK032844 |
Includes bibliographies.
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