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Marketing decision making : analytic framework and cases / William F. O'Dell ... [et al.].

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Material type: Text

TextPublication details: Cincinnati : South-Western Pub. Co., c1984.Edition: 3rd edDescription: vi, 461 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Collection item	Nairobi Campus Store	HF5415.O34 (Browse shelf(Opens below))	c.	Weeded		BK032817

Includes bibliographies and index.

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