Kotler on competitive marketing : New directions in segmenting and targeting / [videorecording]

Contributor(s): Material type: Computer fileComputer filePublication details: Nairobi, Kenya : Ace communications, 1990.Edition: TVE internationalDescription: 1 Videotape (48 minutes) : sd,col ; 1/2 inSubject(s): LOC classification:
  • HF5415 .K6312
Summary: Marketing strategies by public and non-public sectors.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Audio-Visual Material Audio-Visual Material Athi-River Campus Multimedia HF5415.K6312 (Browse shelf(Opens below)) c.1 Not for loan AV000559
Audio-Visual Material Audio-Visual Material Athi-River Campus Multimedia HF5415.K6312 (Browse shelf(Opens below)) c.1 Not for loan AV000132

Title from the case.

Marketing strategies by public and non-public sectors.

August 2006

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