Marketing management and strategy / Peter Doyle.

By: Material type: TextTextPublication details: New York : Pearson Education, 2006.Edition: 4rd edDescription: xii, 446 p. cmISBN:
  • 0273693980
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .D753 2006 HF5415 .D753 HF5415 .D753 HF5415 .D753 HF5415 .D753
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Includes bibliographical references and index.

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