Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By: Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1972.Edition: 2nd edDescription: xxvi, 756 p. : ill. (some col.), col. map ; 27 cmISBN:
  • 0135573890
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13 .K64 1994 HF5415.13 .K64 1991 HF5415.13 .K64 1991
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Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.13.K64 1991 (Browse shelf(Opens below)) Available BK070250
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.13.K64 1991 (Browse shelf(Opens below)) Available BK043813
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HF5415.13.H87 2007 Business marketing management : HF5415.13.K636 2006 A framework for marketing management / HF5415.13.K64 Marketing management : HF5415.13.K64 1991 Marketing management : HF5415.13.K64 2000 Marketing management / HF5415.13.K64 2003 Marketing management / HF5415.13.K64 2003 Marketing management /

Includes bibliographical references and indexes.

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