Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2009.Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN:
  • 0073529907 (alk. paper)
  • 9780073529905 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .D92
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Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.D92 2009 (Browse shelf(Opens below)) Available BK86263
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.D92 2009 (Browse shelf(Opens below)) Available BK86264
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.D92 2009 (Browse shelf(Opens below)) Available BK86265
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.D92 2009 (Browse shelf(Opens below)) Available BK86266
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.D92 2009 (Browse shelf(Opens below)) Available BK86268
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.D92 2009 (Browse shelf(Opens below)) Available BK86267
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HF5415.D753 Marketing Management and Strategy / HF5415.D753 2006 Marketing management and strategy / HF5415.D753 2006 Marketing management and strategy / HF5415.D92 2009 Business marketing : HF5415.D92 2009 Business marketing : HF5415.F46 2007 Marketing strategy : HF5415.F46 2007 Marketing strategy :

Includes bibliographical references (p. 653-661) and index.

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