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Competitive marketing strategies towards enhancing students' environment : a case study of two private universities / Chebet J. Bowen.

By:

Bowen, Chebet J

Material type: Text

TextPublication details: Nairobi : Daystar University, 2011.Description: x, 116 p : illSubject(s):

College student -- Recruitment
Education, higher -- Public relations
Universities and colleges -- Marketing

LOC classification:

LB2342.8 .K4B69

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses	Nairobi Campus Africana & Special Collection	THES LB2342.8.K4B69 2011 (Browse shelf(Opens below))	Available		BK89687

A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Marketing.

Includes bibliographical references and index.

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