Marketing models : multivariate statistics and marketing analytics / Dawn Lacobucci.

By: Material type: TextTextPublication details: Australia Mason, Ohio : South-Western, Cengage Learning, 2013.Description: xi, 206 p. : ill ; 26 cmISBN:
  • 9781133588108
Subject(s): LOC classification:
  • HF5415.2 .I39
Online resources:
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Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.2.I39 2013 (Browse shelf(Opens below)) Available BK97741
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.2.I39 2013 (Browse shelf(Opens below)) Available BK97742
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.2.I39 2013 (Browse shelf(Opens below)) Available BK97743
General Collection item General Collection item Nairobi Campus Store HF5415.2.I39 2013 (Browse shelf(Opens below)) Weeded BK97744
General Collection item General Collection item Nairobi Campus Store HF5415.2.I39 2013 (Browse shelf(Opens below)) Weeded BK97745
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.2.I39 2013 (Browse shelf(Opens below)) Available BK97746

Includes bibliographical references (p. 199-200) and index.

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