Marketing models : multivariate statistics and marketing analytics / Dawn Lacobucci.

By: Material type: TextTextPublication details: Australia Mason, Ohio : South-Western, Cengage Learning, 2013.Description: xi, 206 p. : ill ; 26 cmISBN:
  • 9781133588108
Subject(s): LOC classification:
  • HF5415.2 .I39
Online resources:
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General Collection item General Collection item Athi-River Campus Open Shelves HF5415.2.I39 2013 (Browse shelf(Opens below)) Available BK97741
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.2.I39 2013 (Browse shelf(Opens below)) Available BK97742
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General Collection item General Collection item Nairobi Campus Store HF5415.2.I39 2013 (Browse shelf(Opens below)) Weeded BK97745
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.2.I39 2013 (Browse shelf(Opens below)) Available BK97746
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HF5415.2.C55 2005 Marketing research : HF5415.2.C55 2005 Marketing research : HF5415.2.D537 Essentials of marketing research / HF5415.2.I39 2013 Marketing models : HF5415.2.K75 Marketing research / HF5415.2.M29 2012 Marketing research : HF5415.2.M35 2008 Marketing research with SPSS /

Includes bibliographical references (p. 199-200) and index.

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