Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

By: Contributor(s): Material type: TextTextPublication details: New York : Pearson Financial Times/Prentice Hall, 2012.Edition: 5th edDescription: xv, 578 p : ill ; 27 cmISBN:
  • 9780273740933 (pbk.)
Other title:
  • Marketing strategy and competitive positioning
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.127 .H66
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Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.127.H66 2012 (Browse shelf(Opens below)) Available BK0100493
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.127.H66 2012 (Browse shelf(Opens below)) Available BK0100494
General Collection item General Collection item Law School Open Shelves HF5415.127.H66 2012 (Browse shelf(Opens below)) In transit from Law School to Nairobi Campus since 06/16/2023 BK0100495
General Collection item General Collection item Law School Open Shelves HF5415.127.H66 2012 (Browse shelf(Opens below)) In transit from Law School to Nairobi Campus since 06/29/2023 BK0100496

First published in 1993 as Competative positioning: the key to market success.

Includes bibliographical references (p. [529]-550) and index.

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