Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781292092621
- 658.8 22
- HF5415.13 .K24
Item type | Current library | Call number | Status | Date due | Barcode | |
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Athi-River Campus Open Shelves (Oversize Books Section) | OS HF5415.13.K24 2016 (Browse shelf(Opens below)) | Available | BK0100571 | ||
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Athi-River Campus Open Shelves (Oversize Books Section) | OS HF5415.13.K24 2016 (Browse shelf(Opens below)) | In transit from Nairobi Campus to Athi-River Campus since 05/23/2022 | BK0100572 | ||
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Nairobi Campus Open Shelves (Oversize Books Section) | OS HF5415.13.K24 2016 (Browse shelf(Opens below)) | Checked out | 05/14/2024 | BK0100573 | |
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Nairobi Campus Open Shelves (Oversize Books Section) | OS HF5415.13.K24 2016 (Browse shelf(Opens below)) | Available | BK0100574 |
Browsing Athi-River Campus shelves, Shelving location: Open Shelves (Oversize Books Section) Close shelf browser (Hides shelf browser)
OS HF5415.Z53 Effective marketing : | OS HF5415.Z54 1996 Marketing / | OS HF5415.1.B4155 Marketing : | OS HF5415.13.K24 2016 Marketing management / | OS HF5415.13.K24 2016 Marketing management / | OS HF5415.13.K64 2006 Marketing management / | OS HF5415.13.K64 2009 Marketing management / |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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