Marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, 2016.Edition: 15th edDescription: xxii, 657, [127] p : col. ill ; 29 cmISBN:
  • 9781292092621
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .K24
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) OS HF5415.13.K24 2016 (Browse shelf(Opens below)) Available BK0100571
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) OS HF5415.13.K24 2016 (Browse shelf(Opens below)) In transit from Nairobi Campus to Athi-River Campus since 05/23/2022 BK0100572
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) OS HF5415.13.K24 2016 (Browse shelf(Opens below)) Checked out 05/14/2024 BK0100573
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) OS HF5415.13.K24 2016 (Browse shelf(Opens below)) Available BK0100574
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OS HF5415.Z53 Effective marketing : OS HF5415.Z54 1996 Marketing / OS HF5415.1.B4155 Marketing : OS HF5415.13.K24 2016 Marketing management / OS HF5415.13.K24 2016 Marketing management / OS HF5415.13.K64 2006 Marketing management / OS HF5415.13.K64 2009 Marketing management /

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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