Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks and Peter Wills.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : Pearson, 2012.Edition: 4th edDescription: xxiii, 1034 p : ill ; 27 cm + 1 CD-ROMISBN:
  • 9780273725855
Subject(s): DDC classification:
  • 658.83 22
  • 658.8/3 22
LOC classification:
  • HF5415.2 .M29
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General Collection item General Collection item Athi-River Campus Open Shelves HF5415.2.M29 2012 (Browse shelf(Opens below)) Available BK0100564
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.2.M29 2012 (Browse shelf(Opens below)) Available BK0100563
General Collection item General Collection item Nairobi Campus Store HF5415.2.M29 2012 (Browse shelf(Opens below)) Weeded BK0100566
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.2.M29 2012 (Browse shelf(Opens below)) Available BK0100565
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HF5415.2.I39 2013 Marketing models : HF5415.2.K75 Marketing research / HF5415.2.L3883 Marketing research / HF5415.2.M29 2012 Marketing research : HF5415.2.M29 2012 Marketing research : HF5415.2.M35 2008 Marketing research with SPSS / HF5415.2.M35 2008 Marketing research with SPSS /

"Original 3rd entitled Marketing Research: An Applied Orientation"--T.p. verso.

Includes indexes.

Previous ed.: 2005.

Bibliogr.

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