Effect of customer relationship management on competitive advantage in private universities in Kenya : a case of Daystar University, Nairobi Campus / by Joel Macharia.

By: Material type: TextTextPublication details: Nairobi : Daystar University, 2016.Description: xi, 86 p : ill ; cmSubject(s): LOC classification:
  • HF5415.5 .K4M33
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Item type Current library Call number Status Date due Barcode
Theses Theses Nairobi Campus Africana & Special Collection THES HF5415.5.K4M33 2016 (Browse shelf(Opens below)) Available BK0101037

A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.

Includes bibliographical references.

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