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Strategic public relations management : planning and managing effective communication programs / Austin Erica Weintraub, Brucw E. Pinkleton.

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Material type: Text

TextSeries: LEA''a communication seriesPublication details: Mahwah, NJ : Lawrence Erlbaum Associates, 2006.Edition: 2nd edDescription: xv, 411 pISBN:

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Includes bibliographical references (p. 389-399) and indexes.

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