Strategic public relations management : planning and managing effective communication programs / Austin Erica Weintraub, Brucw E. Pinkleton.
Material type:
TextSeries: LEA''a communication seriesPublication details: Mahwah, NJ : Lawrence Erlbaum Associates, 2006.Edition: 2nd edDescription: xv, 411 pISBN: - 0805853812 :
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| TBL HD58.82.N38 2002 The nature and dynamics of organizational capabilities / | TBL HD58.82.N38 2002 The nature and dynamics of organizational capabilities / | TBL HD59.A97 2006 Strategic public relations management : | TBL HD59.A97 2006 Strategic public relations management : | TBL HD59.A97 2006 Strategic public relations management : | TBL HD59.A97 2006 Strategic public relations management : | TBL HD59.A97 2006 Strategic public relations management : |
Includes bibliographical references (p. 389-399) and indexes.
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