Strategic advertising management / Larry Percy and Richard Elliott.
Material type: TextPublication details: Oxford : Oxford University Press, c2009.Edition: 3rd edDescription: p :xvii, 423 : illISBN:- 2008038449 :
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TBL HF5438.5.P475 2008 Strategic advertising management / | TBL HF5438.5.P475 2008 Strategic advertising management / | TBL HF5438.5.P475 2008 Strategic advertising management / | TBL HF5438.5.P475 2008 Strategic advertising management / | TBL HF5438.5.P475 2008 Strategic advertising management / | TBL HF5438.5.P475 2008 Strategic advertising management / | TBL HF5438.5.P475 2008 Strategic advertising management / |
Includes bibliographical references and index.
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