Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
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TextPublication details: London ; New York : Routledge, c2002.Description: viii, 293 p. : ill. ; 24 cmISBN: - 0415222737
- 0415222745 (pbk.)
- 659.2/07/2 21
- HD59 .D347 2002
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Includes bibliographical references (p. [275]-284) and index.
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