Marketing strategy / O.C. Ferrell and Michael D. Hartline.

By: Contributor(s): Material type: TextTextPublication details: Australia : south-western, c2008.Edition: 4th edDescription: xxii, 717p : illISBN:
  • 9780324544268 :
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TBL HF5415.13.L5883 Service marketing : TBL HF5415.13.L5883 Service marketing : TBL HF5415.13.L5883 Service marketing : TBL HF5415.13.M3586 Marketing strategy / TBL HF5415.13.M3586 Marketing strategy / TBL HF5415.13.M3586 Marketing strategy / TBL HF5415.13.M3586 Marketing strategy /

Includes bibliographical references and index.

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