Marketing strategy / O.C. Ferrell and Michael D. Hartline.
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TextPublication details: Australia : south-western, c2008.Edition: 4th edDescription: xxii, 717p : illISBN: - 9780324544268 :
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| TBL HF5415.13.M3586 Marketing strategy / | TBL HF5415.13.M3586 Marketing strategy / | TBL HF5415.13.M3586 Marketing strategy / | TBL HF5415.13.M3586 Marketing strategy / | TBL HF5415.13.P388 2008 A preface to marketing management / | TBL HF5415.13.P388 2008 A preface to marketing management / | TBL HF5415.13.P388 2008 A preface to marketing management / |
Includes bibliographical references and index.
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