A preface to marketing management / J. Paul Peter, James H. Donnelly.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill, c2008.Edition: 11th edDescription: xiv, 252 p : illISBN:
  • 9780073380964 :
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TBL HF5415.13.P388 2008 A preface to marketing management / TBL HF5415.13.P388 2008 A preface to marketing management / TBL HF5415.13.P388 2008 A preface to marketing management / TBL HF5415.13.P388 2008 A preface to marketing management / TBL HF5415.135.C72 2009 Strategic marketing / TBL HF5415.135.C72 2009 Strategic marketing / TBL HF5415.135.C72 2009 Strategic marketing /

Includes bibliographical references and index.

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