Brand Communities for Fast Moving Consumer Goods [electronic resource] : An Empirical Study of Members Behavior and the Economic Relevance for the Marketer / by Sandra Meister.

By: Contributor(s): Material type: TextTextPublication details: Wiesbaden : Gabler Verlag, 2012.Description: digitalISBN:
  • 9783834940551
Subject(s): Additional physical formats: Printed edition:: No titleDDC classification:
  • 658.8 23
LOC classification:
  • HF5410-5417.5
Online resources: In: Springer eBooks
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