Integrated branding [electronic resource] : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker.

By: Contributor(s): Material type: TextTextPublication details: Westport, Conn. : Quorum, 1999.Description: xiv, 299 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/27 21
LOC classification:
  • HD69.B7 L47 1999eb
Online resources:
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Includes bibliographical references (p. [285]-287) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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