The food industry wars [electronic resource] : marketing triumphs and blunders / Ronald D. Michman, Edward M. Mazze.

By: Contributor(s): Material type: TextTextPublication details: Westport, Conn. : Quorum, 1998.Description: xiii, 263 pSubject(s): Genre/Form: DDC classification:
  • 664/.0068/8 21
LOC classification:
  • HD9005 .M44 1998eb
Online resources:
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Includes bibliographical references (p. [243]-246)and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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