Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap.

By: Contributor(s): Material type: TextTextPublication details: Cambridge, UK ; New York : Cambridge University Press, 2001.Description: xiii, 206 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/3/015118 21
LOC classification:
  • HF5415.2 .F714 2001eb
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Includes bibliographical references (p. 196-201) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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