The role of information and communications technology in transforming marketing theory and practice [electronic resource] / guest editors, Peter Naude and Christopher P. Holland.

Contributor(s): Material type: TextTextSeries: Journal of business & industrial marketing ; v. 19, no. 3.Publication details: [Bradford, England] : Emerald Group Pub., 2004.Description: p. 95-160Subject(s): Genre/Form: LOC classification:
  • HD30.2 .R65 2004eb
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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