The effective use of market research [electronic resource] : how to drive and focus better business decisions / Robin J. Birn.

By: Contributor(s): Material type: TextTextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 4th edDescription: xiv, 226 pSubject(s): Genre/Form: DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .B49 2004eb
Online resources:
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
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Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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