Flavor of the month [electronic resource] : why smart people fall for fads / Joel Best.

By: Contributor(s): Material type: TextTextPublication details: Berkeley : University of California Press, c2006.Description: xi, 201 pSubject(s): Genre/Form: DDC classification:
  • 306 22
LOC classification:
  • HM826 B47 2006eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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