Flavor of the month [electronic resource] : why smart people fall for fads / Joel Best.
Material type: TextPublication details: Berkeley : University of California Press, c2006.Description: xi, 201 pSubject(s): Genre/Form: DDC classification:- 306 22
- HM826 B47 2006eb
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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