Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.

By: Contributor(s): Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004.Description: ix, 162 p. : illOther title:
  • Brandstretch [Spine title]
Subject(s): Genre/Form: DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 T393 2004eb
Online resources:
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Includes bibliographical references (p. [151]-153) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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