The business of brands [electronic resource] / by Jon Miller & David Muir.

By: Contributor(s): Material type: TextTextPublication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004.Description: xvi, 270 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 M55 2004eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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