Media and the American child [electronic resource] / George Comstock and Erica Scharrer.

By: Contributor(s): Material type: TextTextPublication details: Burlington, MA : Elsevier, c2007.Description: xiv, 373 p. : illSubject(s): Genre/Form: LOC classification:
  • HQ784.T4 C69 2007eb
Other classification:
  • 05.30
Online resources:
Contents:
Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
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"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.

Includes bibliographical references (p. 307-349) and indexes.

Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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