Libraries, mission & marketing [electronic resource] : writing mission statements that work / Linda K. Wallace.

By: Contributor(s): Material type: TextTextPublication details: Chicago : American Library Association, c2004.Description: vi, 82 pOther title:
  • Libraries, mission and marketing
Subject(s): Genre/Form: DDC classification:
  • 027 22
LOC classification:
  • Z678 .W327 2004eb
Online resources:
Contents:
Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.
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Includes bibliographical references (p. 77-78) and index.

Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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