Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].

Contributor(s): Material type: TextTextSeries: Economist seriesPublication details: London : Profile Books, 2003.Description: xv, 256 p. : illSubject(s): Genre/Form: LOC classification:
  • HD69.B7 B73 2003eb
Online resources:
Contents:
pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.
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Includes bibliographical references and index.

pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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