Forecasting for the pharmaceutical industry [electronic resource] : models for new product and in-market forecasting and how to use them / Arthur G. Cook.

By: Contributor(s): Material type: TextTextPublication details: Aldershot, England ; Burlington, VT : Gower, c2006.Description: xvii, 141 p. : illSubject(s): Genre/Form: DDC classification:
  • 615.1068/4 22
LOC classification:
  • HD9665.5 .C666 2006eb
Online resources:
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Includes bibliographical references (p. 135-137) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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