All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2008.Description: xxix, 236 pSubject(s): Genre/Form: DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .H449 2008eb
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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