In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2008.Description: xv, 208 pSubject(s): Genre/Form: DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .T729 2008eb
Online resources:
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Includes bibliographical references (p. 195-197) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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