Powers of persuasion [electronic resource] : the inside story of British advertising : 1951-2000 / Winston Fletcher.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2008.Description: 288 p., [16] p. of plates : col. illSubject(s): Genre/Form: DDC classification:
  • 659.10941 22
LOC classification:
  • HF5813.G7 F64 2008eb
Online resources:
Contents:
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
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Includes bibliographical references (p. [256]-265) and index.

1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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