Soft power superpowers [electronic resource] : cultural and national assets of Japan and the United States / Watanabe Yasushi and David L. McConnell, editors ; with a foreword by Joseph S. Nye, Jr.

"An East Gate book."

Includes bibliographical references and index.

Anti-Americanism in Japan / Watanabe Yasushi -- Japan's image problems and the soft power solution : the JET program as cultural diplomacy / David L. McConnell -- Higher education as a project of America's soft power / Philip G. Altbach and Patti McGill Peterson -- Facing crisis : soft power and Japanese education in a global context / Yonezawa Akiyoshi -- Nurturing soft power : the impact of Japanese-U.S. university exchanges / Ellen Mashiko and Horie Miki -- The attractions of the j-wave for American youth / Anne Allison -- Shared memories : Japanese pop culture in China / Nakano Yoshiko -- Japan's creative industries : culture as a source of soft power in the industrial sector / Sugiura Tsutomu -- Baseball in U.S.-Japanese relations : a vehicle of soft power in historical perspective / Sayuri Guthrie-Shimizu -- American pop culture as soft power : movies and boradcasting / Matthew Fraser -- Wielding soft power : the key stages of transmission and reception / Kondo Seiichi -- Official soft power in practice : U.S. public diplomacy in Japan / William G. Crowell -- Japan does soft power : strategy and effectiveness of its public diplomacy in the United States / Agawa Naoyuki -- Mr. Madison in the twenty-first century : global diffusion of the people's "right to know" / Lawrence Repeta -- Soft power of NGOs : growing influence beyond national boundaries / Imata Katsuji and Kuroda Kaori.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.