Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman.

By: Contributor(s): Material type: TextTextPublication details: New York : American Management Association, c2009.Description: xii, 244 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .H3663 2009eb
Online resources:
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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