Building a global bank the transformation of Banco Santander - Guillén, Mauro F.; Tschoegl, Adrian E.; ebrary, Inc. (Princeton : Princeton University Press, 2008)
Family-led banks in the global economy -- A family bank's origins -- The industrial group -- Survival of the biggest? -- The new world -- Alliances, and their limits -- Back to Europe -- Managerial style, governance, succession -- The future of a global group.
Includes bibliographical references (p. [241]-253) and index.
Electronic reproduction.
Keywords: Banco Santander Central Hispano -- History; Family corporations -- Spain -- Case studies; Electronic books