RenGen, renaissance generation the rise of the cultural consumer--and what it means to your business - Martin, Patricia, 1956-; ebrary, Inc. (Avon, Mass. : Platinum Press, 2007)
Preconditions for a rebirth -- Seeds of change : how a renaissance begins -- The beautiful mind -- The creative personality -- The economics of the RenGen -- The mind's eye : meet the RenGen aesthetic -- Youth culture -- RenGen spirituality -- The collaborative context : how the RenGen gets things done -- The RenGen company -- The catalytic people of a renaissance -- Second cities of the renaissance -- What will rule in a RenGen?
Includes bibliographical references (p. 223-236) and index.
Electronic reproduction.
Keywords: Information society -- Economic aspects; Popular culture -- Economic aspects; Marketing -- Forecasting; Social change; Electronic books