Miletsky, Jason I. <br/><br/>
Perspectives on branding  [electronic resource] / 
Jason I. Miletsky, Genevieve Smith. 
 - Boston, Mass. ;  London :  Course Learning,  c2009. 
 - xvi, 276 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Case studies.<br/>Brand name products.<br/>Branding (Marketing)<br/>Branding (Marketing)--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .M55 2009eb