The she spot why women are the market for changing the world--and how to reach them / [electronic resource] :
Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
- 1st ed.
- San Francisco : Berrett-Koehler Publishers, c2008.
- xxiii, 187 p.
"A BK business book."
Includes bibliographical references (p. 157-168) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Women consumers--United States. Social marketing--United States. Women in nonprofit organizations--United States.