Jeffery, Mark,  1965- <br/><br/>
Data-driven marketing  the 15 metrics everyone in marketing should know /  [electronic resource] : 
Mark Jeffery. 
 - Hoboken, N.J. :  Wiley,  c2010. 
 - xxi, 298 p. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.<br/>Marketing--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .J44 2010eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/3