Handbook of brand relationships  [electronic resource] / 
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2009. 
 - xxi, 424 p. :  ill. 
<br/><br/> "Society for Consumer Psychology"--Cover. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Brand choice.<br/>Branding (Marketing)<br/>Customer relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .H357 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27