TY - BOOK AU - Adams,Rob ED - ebrary, Inc. TI - If you build it will they come?: three steps to test and validate any market opportunity AV - HF5415.153 .A33 2010eb PY - 2010/// CY - Hoboken PB - John Wiley & Sons, Inc. KW - New products KW - Marketing KW - Electronic books KW - local N1 - Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10377797 ER -