Sterne, Jim,  1955- <br/><br/>
Social media metrics  how to measure and optimize your marketing investment /  [electronic resource] : 
Jim Sterne. 
 - Hoboken, N.J. :  Wiley,  c2010. 
 - xxxi, 240 p. 
<br/><br/> Includes index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Economic aspects.<br/>Marketing research.<br/>Online social networks--Economic aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S7419 2010eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/72