TY  - BOOK
AU  - Sterne,Jim
ED  - ebrary, Inc.
TI  - Social media metrics: how to measure and optimize your marketing investment 
AV  - HF5415.1265 .S7419 2010eb
U1  - 658.8/72 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Marketing research
KW  - Online social networks
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10377809
ER  -