TY  - BOOK
AU  - Strauss,Ralf E.
ED  - ebrary, Inc.
TI  - Marketing planning by design: systematic planning for successful marketing strategy 
AV  - HF5415.13 .S8789 2008eb
U1  - 658.8/02 22
PY  - 2008///
CY  - Chichester, England, Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [303]-328) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10380962
ER  -